New customers are the lifeblood of every healthy business and good marketing keeps them flowing. Here are six digital marketing strategies to get started with today.
1) Search Engine Optimization (SEO)
Your company may have a stunning website displaying fantastic stuff for sale, but it’s of no use if no one can find it. SEO is the key to getting your website noticed by the people that want to buy your products or pay for your services. The strategic inclusion of SEO keywords makes your site show up in search results, and ideally near the top. Blogs are a great way to include more SEO keywords on your website. After all, the more keywords you use in your content that you create, the more likely they are to match up with the ones that your potential customer type into a search engine.
2) Pay-Per-Click (PPC)
PPC is another way to help generate traffic to your fantastic website. In this model, you are essentially purchasing clicks on the internet. Google Adwords and Facebook ads are popular examples of PPC. When you pay for a Facebook ad, for example, you create a great ad and spend money to have it show up in the news feeds of a pre-selected audience. Your ad gets more exposure than it would organically, you get more click on your website, and ideally, you sell more products.
3) Content Marketing
Compelling videos, blogs, and social media posts are essential for keeping your current customer base engaged and attracting more clients. For example, you might share a blog post, news article, or video from another website to your business’s Facebook that is relevant to your field and informative for your customers. This is a great way to offer value to your customer community without asking for anything in return. A great rule of thumb is to provide three things of value for free for every one thing that you ask for (e.g., information about a service you offer or a new item for sale). Content is also used hand-in-hand with SEO, as you can optimize your titles and headlines, link build, and create easily shareable content to up your rankings. Do so by using an interesting voice, coming up with unique topic ideas, and adding visuals.
Email is a great way to keep in touch with your current clientele, and it has the added benefit of being easy for your customers to forward on to friends and family. New blog posts, exclusive sales, and combined service offerings are all excellent reasons to send an email to your list and keep your customers engaged. Your business likely has some degree of competition and sending emails is a great way to say, “Remember us? We’re still here and we’re doing really cool things.” It’s important to keep in mind that your customers get a lot of email, just like you probably do. Make sure you’re not emailing so often than it becomes annoying or folks will start to unsubscribe from your list. Choose a frequency that feels like just enough and make sure that you’re always sending an email that offers value.
Online reviews are a powerful tool for attracting new customers. Time and money are valuable resources that none of us wants to waste, and positive reviews are like flag posts that say, “this company is a good bet.” Unless a customer is blown away by a great–or terrible–experience, it will most likely occur to them to leave a review online. Therefore, you have to ask, and ask often. A good place to begin is by posting a few positive reviews on your own website. Ask some of your loyal, satisfied customers to provide quotes about their experiences with your company and post them as testimonials on a visible spot on your company’s website. Then, add a section to emails that follow-up the purchase of good or completion of services that requests reviews. Maybe add a note that says, “a good review is the best way to say thanks if you were pleased with your experience doing business with us.” Be sure to post links to your online accounts (Yelp, Google, Facebook, etc.) so that it’s nice and easy for your client to click and leave a review.
6) Request Feedback
Client feedback is an important, often untapped, source of vital information about the health of your business. How often are you following-up with your clients about the merchandise or service they received? If the answer is “not often,” or worse, “never,” you’re missing out. Requesting feedback has many benefits. First of all, if your client had an excellent experience with your company, the process of providing feedback to you gives them an opportunity to reflect on and acknowledge how much they value the service or product. And this helps them solidify in their minds that they’d like to do business with your company again in the future and they’ll be more likely to recommend you to a friend or neighbor. On the other hand, if a customer had a less than stellar experience, they’re feedback will help you implement changes so that you can do better. And a continually improving business is sure to have a continually growing clientele. Email and text message surveys are an easy, inexpensive way to for your business to start collecting feedback from clients right away.
If implemented correctly, these six strategies will soon have new customers knocking down your business’s proverbial door. None of these are one-time strategies. A commitment to using them on an ongoing basis, and getting better as you go, has the potential to create a never-ending stream of new customers for your company.