More and more businesses are acknowledging the importance of having a website. According to a 2017 survey conducted by the market research agency Clutch, 71 percent of U.S. small businesses have a website. However, it takes more than just a generic website to make your business stand out from its competitors. For your website to have a lasting, positive impact on your business, you must optimize it appropriately. Here are some ways to make your website stand out and withstand the test of time.
Invest in a Custom Web Design
Some business owners use a free web template or theme for their site, believing it will save them money. Unfortunately, this restricts their ability to reach their target audience and differentiate themselves from their competitors. If your website looks the same as hundreds of others, visitors probably won’t remember it. It’s recommended new businesses invest in a custom web design that includes your business’s logo, color scheme, and other identifiable brand elements. You can even have a hand in building your custom site design.
Include a Call to Action
Whether you are trying to attract leads or generate sales, a call to action (CTA) is an invaluable element for your website that can help you achieve your goals. According to WordStream, adding a CTA above the fold increases click-through rates (CTRs) and encourages a stronger response by visitors. Include a CTA on all content-rich pages of your site and ask something of your customers and site visitors rather than becoming passive.
Publish Targeted Content
Content is the driving force behind every successful business website. Without content, your site won’t rank high in the search results, nor will visitors return to it. When building your site, consider what type of content your target audience is interested in reading. If your business sells wedding bands and engagement rings, for example, perhaps you can publish content related to wedding planning. Don’t limit yourself to one type of topic. Become a versatile kind of expert in your industry or area.
Store Data on the Cloud
As your business’s website grows, it will create more data. Here’s the problem: most web hosting services have limits on how much data webmasters can store. Known as a disk space limit, it restricts the amount of data you can store on your website’s server. A simple solution, is to store some of your website’s data on the cloud. User-uploaded photos, videos, and other large files can be moved from your site’s server to the cloud, thus saving you valuable disk space.
Building an effective website for your business takes time, money and resources. If you’re willing to make the investment, however, you’ll discover that it’s a powerful marketing and branding tool.